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In my last update to Marketing Success with RSS, I showed you where to find evidence that Yahoo was, under certain circumstances, accepting audio for Media RSS 1.0.

Now, according to Search Engine Journal: “they announced the completion of the Media RSS 1.0 standard.

From the specification information: “Media RSS extends enclosures to handle other media types, such as short films or TV, as well as provide additional metadata with the media. Media RSS enables content publishers and bloggers to syndicate multimedia content such as TV and video clips, movies, images, and audio.””

Read the article for more information about Media RSS 1.0.

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