Search Engine Tuesdays :: Why You Need to Vary Your Link Anchor Text

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Search Engine Tuesdays was delayed by a combination of factors. I’m offsite at the moment, so I’m having a staff member push these pre-written posts pushed through on Wednesday morning, despite the date below the posts that will show Tuesdays date. So if you’re accessing the site via feed, there’s nothing wrong with your reader. :-D I should be posting again around Thursday morning and back by the weekend.

Thanks,

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Speaking of Google’s Blog

They made it known to all that even mobile sites are getting Sitemaps love:

“Starting today, webmasters of sites of all sizes can submit their mobile website URLs to Google Mobile Sitemaps, an extension of the Google Sitemaps program.”

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Web Clips in Gmail. Yay.

So now you can get RSS in your Gmail account. I’m not dancing a gig but I’m not horrified at the lack of features either. It’s been available to some users for as early back as this spring, and is apparently available to all users now, but don’t quote me.

If you have this magical, mystical feature, here’s how to use it:

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Better Search for Yahoo! Mail

With more mail comes the need for better search capabilities says Yahoo on their blog on the 29th:

“Yahoo! Mail is launching all new search features that will make mail management more efficient, and hopefully, a little more fun. The new mail search will be available to some users on August 30th and will gradually roll out to all Yahoo! Mail users over the coming months. ”

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Yahoo! Free Sitemaps

It’s Yahoo Sitemaps. Thanks to SE Roundtable for letting us all know:

“Go to http://submit.search.yahoo.com/free/request You will see an additional line added that reads;

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Putting LSI to Work for You with High Profile Article Marketing


To understand this, you’ll also have to have some understanding of anchor text linking and why it’s important, in addition to LSI, which we’ve already talked about.

To keep it really short and simple, anchor text links are among the most powerful one-way links you can get back to your site.

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Putting LSI to Work for You with Blogs/RSS

So now you know that LSI refers to how search engines are smarter, and are listing your site in search engine results according to theme. Sounds simple enough to implement, right? I get myself a blog, or create an RSS feed and start using my keywords left and right? Right?

Wrong.

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How Does LSI Work?

I’m glad you asked. Here’s what Oysterweb.co.ok had to say about the topic in February of this year:

When the search engine visits a page it will determine from the content and links the focus of a page. Latent Semantic Indexing now means that secondary and tertiary page focus is important. Basically the search engine will realise that many pages on the internet which talk about optimization often talk about placement and positioning.

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Webmaster Wednesdays :: Concept :: Understanding LSI

It’s been a while since I did a Webmaster Wednesdays post, and I thought it might be useful to help you understand what some have had figured out for about a year now - if you want better search engine results, you need to understand what Latent Semantic Indexing is, why it’s important, and how to apply it to get better search engine results.

So let’s start with definitions.

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Google Talk :: Rumor or Reality?


Thoughts == > Maybe I’m loopy, but it seems as if the page is already live - I noticed this from my Slashdot headlines.

Clip ==> “Google Talk offers you:

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Yahoo, Verizon Team Up on Internet Service - Yahoo! News

Cheap broadband for a limited introduction period from Yahoo and Verizon. It’s an interesting move admist rumors that Google is getting closer to bringing advertiser-supported or low-cost broadband with a recent aquisition they made…

Clip == >”For $14.95, subscribers will be able to download Web pages via a digital subscriber line at speeds of up to 768 kilobits and upload data at 128 kilobits. The cheaper service, which requires a one-year contract and has a price hike after 12 months, offers Yahoo premium services, such as antivirus protection, on-demand music videos and unlimited photo storage, according to an advertisement on Yahoo’s site.”

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InformationWeek Weblog: Microsoft, Google Ruffle Some RSS Feathers

Information Week has an article up that talks about an outcry from the RSS community at large - apparently there’s a segment that would prefer if Microsoft and Google would back off this technology.

However, like the author of this article, I’m more inclined to be happy that they have jumped into the game - they have the potential to make RSS simple for Joe Consumer, which will really expand the use of RSS as a way to keep visitors returning to your site, as well as to capture new people in areas of the web you may not have otherwise pentrated.

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MSN Gains Valuable Points On The Search Engine Market - Softpedia

A news article in Softpedia talks about how much MSN has gained in the search game. Time to start taking them seriously as a player again (as if you ever stopped, right?)

Clip ==> “According to a search engines study published by comScore Media Metrix, MSN had a 30% annual growth rate. To be more specific, it had its share of 744 million search “clicks” of the total of 4,8 billion in United
States.”

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More About Google Desktop Features

As stated in the last post, Google Desktop is now including the ability to subscribe to what the tool calls “Web clips” - basically, RSS and Atom feeds. What does that mean for you?

Users who are already enjoying the use of this tool from Google now have the ability to track your site’s feeds - whether your feed is part of a blog, content management system, or as standalone updates. I haven’t been able to find any information that would show how many times it has been downloaded since it came out - but at worst the potential to expand your audience through RSS is ever-growing.

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Google News from Slashdot | Google Releases GDS 2.0

According to Slashdot yesterday, Google updated its Desktop tool yesterday with several new features, among them a sidebar that will include the ability to display RSS feeds.

CLip == > “Google (now $4bn richer) has released v2.0 of Google Desktop. Many new features are introduced including improved Outlook filtering, Gmail indexing, and the feature which is most likely to cause the largest stir…a new Sidebar which displays RSS feeds, a Gmail inbox, news, scratch pad and more.”

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