Musings on VideoEgg’s Innovative Web Video Ads

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This morning, I read today’s TechCrunch’s article on VideoEgg and how they have introduced some smart options for web video advertising.

photo credit: pfala

I won’t go into all of the details of it here, but VideoEgg has come up with several options that don’t lean on pre-roll and post-roll. In addition, to emphasize engagement, you don’t have to pay for the ad unless the person watching it takes an action. If they don’t interact with the video ad, it costs you Nothing. Think of what that can do for your branding.

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