An Increase in Website Traffic happens when…
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… You have a realistic goal.
Which is why it really irks me when I see a traffic program/software package/course that promises you thousands of visitors when it’s done. What if I already have thousands of visitors? How many thousands are we talking about anyway?
Whenever these things come out, I know that within a week to a month, someone is going to write me saying “I used x product and I’m failing. Can you help me?” And there are potential clients I turn away because they want to get 10,000 visitors a day like this program promised them, when they aren’t going to get much more than 2000 a day with their site the way it is.
This isn’t to say that some high-yield traffic programs don’t work if used properly. And to be sure, sometimes failure is about the fact that the person failed, not the program.
Some work (and I’ll make a post about evaluating these programs another time), but in my opinion, most of them
- Make the whole idea of increasing traffic organically too hard
- Behave as if raising traffic, as opposed to profit, is the one and only point
- Don’t tell you that the quality of traffic you’ll get might not be what you want
- Lead you to believe you’ll never have to spend a penny to increase your traffic.That’s BS. Sooner or later, someone has to advertise, or make an improvement to your site, products, services, sales pages, etc that is going to cost you money.There WILL be a traffic-related expense. The trick is to minimize it, or shift the cost elsewhere. And faced with a consistenly converting product, your affiliates will probably be happy to foot the cost of advertising, but you will still have to improve your web design, or hire a copywriter, something.Even if it’s the phone call to an expert to JV with you, at some point you will spend money. You can bootstap your way a surprisingly significant part of the way without funds.
I do believe that a million visitors or a million page views even, is a realistic goal for traffic.
However, for someone who is starting at zero, or getting one hundred unique visitors a day and actually converting some of those people into sales, on your way to a million, you have to start somewhere. What do you think is a realistic, starting-out goal?
Please Vote! - Your Opinion Matters to Us.
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You do have a very good point. Free traffic programs do tend to say things like “I’ll send you x million visitors a day!” which of course is only if you sign up x people under you and each of them signs up x for x deep… So it can be a little misleading. For the most part, the system works just fine, but the reality of the matter is that it is just not as easy as they say it is to get referrals. It’s hard work convincing people to buy into this stuff.
As far as the quality of the traffic goes, you’re right on that point too. For the most part, you really do get what you pay for. In most free services the people who view your site are not interested in what you’re selling at all. If you want to catch their attention and get them to buy, you had better have a darn good ad copy. Period. No way around that. If your ad copy stinks, your sales will stink, even if you have awesome traffic and the best product ever.
Theoretically, a person can make money without spending a dime. However, I think their hard earned time counts just as much as money. Free programs can be a lot of work if they’re not attacked from a “smart” angle. Even then, the success of a person is based on how much work they put into it. That being said, just because it’s theoretically possible doesn’t mean it will actually happen.
Very good points all around. I’m enjoying reading your articles very much.
The time put in *does* count as much as money in this equation, perhaps more so. There are certain types of traffic you can’t pay for, no matter what you do. At the same time, “you get what you pay for” with free traffic, applies to how much well planned action you put in, as well as cash. Hope you had a Merry Christmas.