Google News: AdWords Now Mobile too.
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It’s confirmed. As of yeseterday, Google Mobile Ads have ben expanded into the UK, Germany and the US.
“We are currently conducting a pilot to test mobile ads in the US, UK and Germany,” said a Google spokesperson. “This is similar to the pilot test we conducted in Japan late last year, and it is open to all advertisers in the US, UK and Germany. We will continue to evaluate the mobile ads pilot and will refine the product based on feedback from our advertisers and users.”
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Bookmark | Save | Share | EmailLooks like Google is making its famous AdWords ad program available for mobile phone screens now. These ads appear to be the same relevant and unobtrusive text ads customers see when performing a search at www.google.com. Advertisers are now able to fill that space on your mobile phone with the same type of ads, although it will most likely take a while before ads appear on every search.
The cellphone screen is much smaller, navigation can be a little more frustrating and now text ads start showing up, although they are “light” ads with relevancy to what a mobile search user is looking for. Will customers be receptive to this kind of advertising just like they are on a standard web browser on a PC?
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