How to Get Traffic (and Wealth) by Creating Need
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photo credit: AComment- Find the Market
- Get in the Market’s Path
- Educate that market that they have a need. .
- Tie it to an existing pain
- Make it as easy as possible for them to hear you, and also for them to want to listen.
- Provide the solution as a value exchange - make sure the perceived value of the solution is greater than the perceived cost of the solution OR of continuing to have the problem.
- Tie the perceived cost of the solution or of continuing to have the problem to an ego trigger.
- Deliver more relief in your solution than the recipient is expecting.
- Go back to step three and continue on infinite loop once the market is big enough to support you in the manner to which you would like to grow accustomed.
Most people think that traffic is all about wrestling some poor schmoe to the ground (electronically) and forcing them to go somewhere they don’t want to go.
Wrong. Traffic is about being in a flow that already exists. It’s about fulfilling desire. And if you can Create that desire, you can OWN the market. A market that other people might not even realize exists, if you create new need instead of filling old need.
Is it manipulation?
Yes.
So is copywriting. That doesn’t mean it has to be used to do wrong.
Someone has created need in you at some point. Who really *needs* a microwave oven, or a cell phone? We don’t. Not in the survival sense of the word need. Those things have been made INTO necessities. We are now thankful that we need those things.
(Then again… I could do without my cell phone. Hm.)
As you create need, traffic flows naturally to fill the vaccum created by the people moving out of their current stream and flowing to you.
Everyone wants to go where everyone is going.
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Categories: free traffic tips and tools
I agree, finding the market or niche and adding to it is a vital part of gaining traffic.
It has been said numerous times but content really is king, find your niche and contribute to it with good quality content and you will succed.
Welcome Sharaz,
It goes well beyond just adding to the market or niche. Most people are going to look at this article and think “okay, I’m going to make a ‘me-too’ product. I don’t mean it that way.
I mean that when you truly understand markets, you can innovate a product that is completely different from what everyone else is using, and THEN introduce the need for that product to the market, through media or other means.
In the example of the microwave, when it was invented, people laughed. They thought ” I already have an oven. Why do I need a faster oven.” Microwave ovens Couldn’t sell until someone introduced the concept that there was a problem with time - not having enough hours in a day. Or convenience - with a microwave you can pop in leftovers and re-enjoy your favorite meal.
So it’s not just adding to the niche with another, faster, microwave oven. It would be akin to marketing the oven/microwave hybrid — oven quality food with microwave speed. (Which exists by the way, has since 1988, just is very poorly marketed.)
i agree that people need to be educated in order to create a need because i am a victim of that on a daily basis!
i agree with everything you say… where would you integrate relationships in your strategy?
Welcome newcomer,
Knowing your name would be nice.
I integrate relationships into every stage of all my strategies, so I often forget and leave that out. To me, business is about relationships - you can get close to finding the right spot in the stream to stand in with just research, but without relationships, it’s not the precise spot. And sometimes precise means the difference between making ten bucks once or making 100 every month.
You want to build relationships when you find your audience, when you ask them to join your newsletter, at every step you should be giving them something that is worth More than their while in exchange for their attention.
Like with a blossoming romantic relationship, you have to find a way to meet, then to flirt, then to discuss like interests, etc. Could write a whole book about that - or maybe I just did.