How to Get Traffic (and Wealth) by Creating Need如何让交通（和财富）创造的需要
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photo 照片 credit: 信用： AComment acomment - Find the Market找到市场
- Get in the Market’s Path获得在市场上的路径
- Educate that market that they have a need.教育市场，他们有需要。 . 。
- Tie it to an existing pain配合它现有的疼痛
- Make it as easy as possible for them to hear you, and also for them to want to listen.使它变得尽可能容易让他们听到你，也为他们想听。
- Provide the solution as a value exchange - make sure the perceived value of the solution is greater than the perceived cost of the solution OR of continuing to have the problem.提供解决方案作为一个价值交换-确保知觉价值的解决方案是大于知觉成本的解决方案或继续有问题。
- Tie the perceived cost of the solution or of continuing to have the problem to an ego trigger.配合知觉成本的解决方案或继续有问题，以1自我触发。
- Deliver more relief in your solution than the recipient is expecting.提供更多的救济，在您的解决方案比受援国的期待。
- Go back to step three and continue on infinite loop once the market is big enough to support you in the manner to which you would like to grow accustomed.回到第3步，并继续就无限循环，一旦市场大，足以支持你在的方式向您想成长习惯。
Most people think that traffic is all about wrestling some poor schmoe to the ground (electronically) and forcing them to go somewhere they don’t want to go.大多数人认为，交通是所有关于摔跤一些穷国的schmoe到地面（电子）和迫使他们去他们不想去。
Wrong.错误的。 Traffic is about being in a flow that already exists.交通是被在流动中已经存在的。 It’s about fulfilling desire.它的约履行的愿望。 And if you can Create that desire, you can OWN the market.如果您可以创建这一愿望，您可以在自己的市场。 A market that other people might not even realize exists, if you create new need instead of filling old need.市场认为，其他人可能不会实现，即使存在，如果你创造新的需要，而不是填补旧的需要。
Is it manipulation?是它的操控？
Yes.是。
So is copywriting.因此，是撰稿。 That doesn’t mean it has to be used to do wrong.这并不意味着它已被用来做错误的。
Someone has created need in you at some point.有人创造了需要在你在某个点。 Who really *needs* a microwave oven, or a cell phone?谁真正需要* *微波炉，或手机？ We don’t.我们不。 Not in the survival sense of the word need.而不是在生存意识一词的需要。 Those things have been made INTO necessities.这些东西已成为必需品。 We are now thankful that we need those things.我们现正感激，我们需要这些东西。
(Then again… I could do without my cell phone. Hm.) （然后再… …我可以做的没有我的手机。陛下） 。
As you create need, traffic flows naturally to fill the vaccum created by the people moving out of their current stream and flowing to you.正如您所建立的需要，流量自然，以填补所造成的真空人民群众迁出其目前的流和流向你。
Everyone wants to go where everyone is going.大家都希望去的地方，大家去。
How To Get Unstoppable Traffic?如何获得不可阻挡的交通呢？ Go Evergreen去常绿 . 。 Read the story of how the owner of this site, ill and preparing to retire, created traffic so powerful that she couldn’t manage to turn it off.阅读的故事，如何拥有本网站，虐待和准备退休，造成交通如此强大，她无法管理要关闭它。
Bookmark | Save | Share | Email <br> 书签|保存|分享|通过电子邮件发送<br>Tags:标签： beyond marketing超越营销 , ， capitalism资本主义 , ， cottage industry家庭手工业 , ， creating need创造需要 , ， how to create a cottage industry如何建立家庭手工业 , ， how to create need如何创建需要 , ， Marketing市场营销 , ， markets市场 , ， traffic交通
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June 12th, 2008 at 11:57 pm 2008年6月12日在下午11时57分
I agree, finding the market or niche and adding to it is a vital part of gaining traffic.我同意，找市场或利基，并加入到这是一个重要组成部分，获得交通。
It has been said numerous times but content really is king, find your niche and contribute to it with good quality content and you will succed.它已经说了多次，但内容真的是国王，找到您的专长和贡献，它具有良好品质的内容，您将succed 。
June 14th, 2008 at 11:18 am 2008年6月14日在上午11时18分
Welcome Sharaz,欢迎sharaz ，
It goes well beyond just adding to the market or niche.它远远超出了刚刚加入到市场或利基。 Most people are going to look at this article and think “okay, I’m going to make a ‘me-too’ product.大多数人都去看看这个文章，认为“好了，我要去作'我也是'的产品。 I don’t mean it that way.我不是指这样说。
I mean that when you truly understand markets, you can innovate a product that is completely different from what everyone else is using, and THEN introduce the need for that product to the market, through media or other means.我的意思是，当你真正了解市场，你可以创新的产品是完全不同的是什么，大家其他人在使用，然后介绍了需要该产品向市场，通过媒体或其他手段。
In the example of the microwave, when it was invented, people laughed.在为例，微波，当它被发明，人们笑了起来。 They thought ” I already have an oven.他们认为： “我已经有一个烤箱。 Why do I need a faster oven.” Microwave ovens Couldn’t sell until someone introduced the concept that there was a problem with time - not having enough hours in a day.为什么我需要更快的焦炉。 “微波炉不能出售，直到有人介绍的概念，有问题的时间-没有足够的时间在1天。 Or convenience - with a microwave you can pop in leftovers and re-enjoy your favorite meal.或方便-与微波您可以在剩下的流行和重新享受您喜爱的膳食。
So it’s not just adding to the niche with another, faster, microwave oven.因此，它不只是加入到利基与另一，更快，微波炉。 It would be akin to marketing the oven/microwave hybrid — oven quality food with microwave speed.将类似的营销烤箱/微波混合-微波炉食品质量与微波的速度。 (Which exists by the way, has since 1988, just is very poorly marketed.) （其中存在的方式，已自1988年以来，只要是非常不好销售） 。