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Most people read by pronouncing words in their head, in their own voice.

Sometimes I think that is the most important thing you could ever learn online in order to get visitors to come, and stay at your site. Because if you can go a step further, and get the person who is reading your words in their own mind, sounding out the words in their own head, in their own voice, to realize that your words are in line with their own needs….

Instead of using your words to manipulate them into a sale, you’ve used them to connect to a real person who will help them buy. Or subscribe. Or begin a relationship with you.

In other words, everything is about making a connection - everything. Each person can tell the difference between your words in their voice in their head and their words about what you’ve said in their head. Your objective? To make that voice that you’re adding part of a process that starts a dialog, smoothly and unobtrusively.

The easiest way to do this is to write conversationally.

Always remember how vast the internet is, no matter how small it feels that day. Somewhere, someone outside your Net Neighborhood is going to see your contribution, along with those of 10 other people who may be saying essentially the same thing that you are.

How will you stand out?

By being different in a way that starts a relationship. Step one to that is writing in a way that reaches people on a personal level.

Right now, I am writing this into a box on a screen, just like you do when you blog. There’s no one here but a friend of mine who is watching a movie on her laptop.
But while I write, I’m thinking about the moment we’re going to be in together soon. Meaning this moment, right now, when you’re reading this. I think about how you’ll receive this information, whether you’ll accept it, reject, find it useful, find me crazy.

And I hope that if you find me crazy it’s in that, oh, Tinu is kinda funny way, not in that Tinu needs a straitjacket way.

I wonder who you are, if we’ve met before, whether we’ve connected online before, and I think of how my words will play in your head if you’re Dana, Sebastian, William, Howard, Andy, Morgan, Lucia, John, Rodney, or Maki.

And I think about how my conversation will be different with Warren Whitlock and William Sinclair.

You may not be able to force a conversation with your blog, but by imagining that wonderful moment of connection before it happens, and writing into it, you will be able to spark one.