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Since chairman Bill Gates gave Virtual Earth the green light five months ago, Microsoft has built the site, folded its MapPoint software group and several researchers into a new group inside MSN, and gone on a hiring spree that will see the team grow to maybe 70 people.

Microsoft plans to integrate Virtual Earth with its MSN travel and auto sites and wants to negotiate deals with companies to put their logos on the satellite images, which come from TerraServer, a Microsoft site that was one of the first to make satellite photography accessible to large numbers of online users. Microsoft plans to update Virtual Earth this fall with close-up cityscape photos and more-detailed satellite images.

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