More Google News from Rok :: Google Moving To CPM: Not a Surprise [MarketingStudies.net]
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Our friend Rok is full of Google news today. Here are some thoughts on how the move to CPM might be a test for something bigger at Adsense.
“For now it seems that the CPM model is only going to be limited to ad campaigns targeting specific sites, giving advertisers the choice of where (Google’s network of ad partners and not on Google’s search results) their ads appear, for the first time.
The new program should provide advertisers with more ‘direct’ ad placement relevance, while at the same time putting more of the risk on them.
But what if this is only a test for Google to see whether the CPM model might also work for Google AdWords and Google AdSense as a whole … as a substitute for the cost-per-click model?”
If it is, what could that mean for the publisher and advertisers? Read what Rok said at [MarketingStudies.net].
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