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So now you know that LSI refers to how search engines are smarter, and are listing your site in search engine results according to theme. Sounds simple enough to implement, right? I get myself a blog, or create an RSS feed and start using my keywords left and right? Right?

Wrong.

Well, maybe not wrong. Let’s call that resolution “incomplete”. What you’ll need to start doing is

1. learn how to leverage blogging and RSS in such a way that your blog or feed will be structured to use your keywords intelligently, so that your blog doesn’t appear as spam, and
2. get other sites to recognize your blog/feed as an authoritative resource on your topic

If you just start plugging your keyword phrases into your blog titles and posts without a sound strategy, it will look like spam and the search engines will ignore your blog, and maybe even drop your site.

But if you incorporate your keyword strategy seamlessly into your blog and feed then - Voila! You have a resource site on a narrow theme that gives you more chances to show up in search engines.

That’s still not enough though.

In order for a search engine to think you’re important, it has to get a sense that other sites think that you’re important, and relevant to that topic. So you need one-way links to vote for you with their anchor text, a concept I explain more deeply in my books about RSS and Blogging.

So why can’t you do this with a regular, static site?

It’s not as effective if you don’t combine it with some type of frequent, fresh updates to a blog or feed. With a blog or a frequently updated RSS feed, you can use this method repeatedly and rank well for hundreds or thousands of terms that are easier to get.

Sure, each group of individual targeted terms may bring fewer visitors, as opposed to one general term that gets a whole lot of visitors a day, but let’s look at the math.

Say you rank for “home business”. It gets around 5800 visitors - and Search Guild will tell you, it’s Very Hard to get.

But let’s pretend you’re a do-it-yourself SEO genius and after three months of sweat, blood and tears, you rank on the first page.

Super, but it’s still a less targeted term. If your site is about home based business ideas, not all of the traffic you get for that term is going to convert. Some want to start businesses, some want to get traffic, others want tools or ideas to help their businesses run more smoothly.

If you dig a little deeper, and you have a blog, you could start focusing on ten terms that each get about 1500 visitors, that are all more targeted terms, and as a result, much more likely to bring you qualified leads, and sales.

Let’s do the math again.

A static site can get you ranked for a term that will bring you around 5000 visitors if you’re lucky and good at SEO.

A properly configured blog can get you ranked for 10 terms that are less competitive, and more targeted. Instead of being a search engine genius, you’d just have to follow some instructions to set up your blog a little better, then do short daily posts for the first six weeks, and maybe once or twice a week after that. Each of those terms bring 1500 visitors each. For ten terms that’s 15,000 visitors.

Hm. 5800 visitors that I’ll have to work extra hard to get, then even harder to convert. Or 15,000 visitors that will come a lot more organically, and are more targeted.

Let me think…

With me now?

Now, if you were using article marketing, which we’ll discuss in a subsequent tip, you can even get this to work for you, in ooncert with blogging, to bring you even more traffic, and to focus on even more terms.

But let’s suppose, for a moment, that you just can’t wrap your head around blogging and RSS. You plan to learn, but what to do in the mean time? How can you get LSI to work for you, bringing you more search engine traffic, leads and sales if you have a static site?

Our next tip is all about that. Give me an hour to write it up.

Tags: free traffic :: latent semantic indexing :: search engines :: SEO :: Blogging :: RSS.

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