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And, for that matter, should you focus on sheer quantity of links to your site, or the quality of those links?

For our first piece of evidence, let’s ask Google.

In a post to their blog in September, we find the following:

By using a practice called googlebombing, however, determined pranksters can occasionally produce odd results. In this case, a number of webmasters use the phrases [failure] and [miserable failure] to describe and link to President Bush’s website, thus pushing it to the top of searches for those phrases. We don’t condone the practice of googlebombing, or any other action that seeks to affect the integrity of our search results, but we’re also reluctant to alter our results by hand in order to prevent such items from showing up.

While that doesn’t mean you should engage in the practice of Google Bombing, by any means, it does give you a clue to how effective it can be to use the description of the site that is being linked to where appropriate.

Yet you can’t always control the way links back to your site appear. So what are your other options?

We’ll come to that in the next post. Let’s answer the quantity or quality question first.

If we go back to the Higher Rankings post, we see that a sheer volume of links is of help. If you could get 25,000 links legitimately referencing your site, sure, that would be a great thing.

But if you take another look at the Top Ten Factors from earlier in our discussion, it seems that it’s more important (and more realistic for entrepreneurs and small business) to get quality links. In fact, the factors that reference link popularity are at the bottom of the stack.

Of course, search engine optimization is a bit like adjusting the graphic equalizer on your stereo. There are several ways you can adjust your settings to get the desired effect.

In light of that, let’s revisit quality linking. What is it?

In general, each link pointing to your site is sort of a “vote” for your sites contest. But all votes aren’t equal. If you sell airline tickets on your site, pages that are about travel will get a more powerful vote than a site about butterflies. And if two pages that have unrelated content link to you, the tie breaker will be the anchor text, or the words in the hyperlink that is linked to you.

So a quality link would be the kind of link that carries the most weight in favor of your site. Since their “vote” counts more, you don’t need to get as many of them either.

So then the lowest quality link to my site would be a raw link like http://www.freetraffictip.com , on an unrelated page.

A better link would be one that links to me using the phrase free traffic, on an unrelated page.

Equally lovely would be a raw link to my site that was on a page that Is related.

The best I’d hope for would be a link that uses the phrase free traffic from a page that has something to do with any topic related to traffic generation.

And there are even better scenarios than that, but I’m getting a bit ahead of myself.

We’ll continue our discussion by referencing some traditional forms of link generation, and we’ll end with other ways to generate links to your site that give you the most control and leverage.

Tags: linking ::search engines :: Web/Tech ::Search Engine Optimization :: backlinks” rel=”tag”>backlinks :: Search ::anchor text ::link building free traffic :: website promotion :: SEO

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