Share Better - Find Tools that Help In All Stages of the Process
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There are bookmarklets, sidebar widgets, FB apps, desktop applications, browser extensions or toolbars, and other tools that will help you spread your sharing task over the day. The one hour or less you take to share links can be integrated as part of your regular surfing, blogging or browsing routine.
It can reduce your time spent on sharing even further, as well as spread the time spent throughout your day. This also ties into social presence marketing by giving your potential and current clients clues that you’re available.
(Somewhat the opposite of out of sight, out of mind, and a lot more true.)
Some tools share your links in more than one place, which expands the audience of the links you are sharing.
Of all the web 2.0 tools that can be used to share links and generate traffic, Facebook is my favorite.
With it, I can immediately double the sharing potential of any Web 2.0 site that has a Facebook application. For example, the StumbleUpon application lets me share a link in StumbleUpon, an action which is updated to the news pushed out to my Facebook connections, along with the link.
It lets people know I use StumbleUpon, and that I’ve discovered a new page to share, with the link, so whether or not they are SU users, they can visit the site I’ve just reviewed. Expansion of my network in both places becomes more organic as a result.
When I share links with my 340 Facebook “friends”, this shows up on many of their home pages, where they can easily share with their FB friends.
If 10 of them share with a direct network of 200, that’s your link on 2,000 profiles, not to mention what can happen if they share with their friends. Doesn’t happen often, but it doesn’t have to for it to be effective, every subscriber to a newsletter doesn’t read each issue either.
Even a 10% conversion rate could result in 100 eventual sales.
The people you share with on say, Furl, and Digg may have some overlap, but not enough that sharing in both places becomes an issue.
To get more exposure, to the sites you share (which can occasionally be from your own site in some cases), you’ll want to find the tools that help you do a better job at sharing.
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3 Responses to “Share Better - Find Tools that Help In All Stages of the Process”
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One tip: http://shareomatic.com
Thanks for the link.
However, I find that those tools are good to track awareness of new sites, but a mass submission form misses the point if it isn’t being used properly. For example, with StumbleUpon, part of the fun of the process, and part of what makes it most effective, is using all of the tools available on the site or from the toolbar.
Divorced from that, it’s just another place to save links. And if that’s what you’re using it for, you don’t need to submit to 69 at once.
Some services now block any submissions that are done from a form as well. But again, thank you for the link. It is useful to have, but I’d caution anyone against recklessly mass submitting links. It’s far more powerful to do these things strategically. Mass submits may have worked in ‘06, but it’s not the same climate anymore.