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In an article called » Cracking the Google Code : Under the GoogleScope at Search Engine Journal, I found more concise information that you may find helpful if you’re trying to get a better Google ranking that is based on the patent filing at Google.

As I’m sure you’ve been cautioned before, the information in this patent doesn’t necessarily promise that if you get these factors exactly in this balance that you’ll get a better position, and it doesn’t give you any guarantees that this is the precise formula Google uses.

But there are some great clues. Just remember, it’s like the settings on a graphic equalizer on your stereo… there are millions of permutations that can result in a great sound. So take these as clues to get your web site levels right.

According to the article, these are some things to look out for - not much that I haven’t told you before…

*The frequency of all web page changes
*The actual amount of the change itself… whether it is a substantial change redundant or superfluous
*Changes in keyword distribution or density
*The actual number of new web pages that link to a web page
*The change or update of anchor text (the text that is used to link to a web page)
*The numbers of new links to low trust web sites (for example, a domain may be considered low trust for having too many affiliate links on one web page).

It’s a great article, and there are more points that you should click through and read. I’ll have more Search Engine Tuesday for you this afternoon.

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